Audience Insights 2024
Unparalleled reach across the entire UK market
Bauer leads the way in the UK across both digital, print, & radio properties further enhanced by market leading events and lead generation.
Each of which positively influence business and private buyers with their decisions around their next purchase.
Intending buyers
In the next 24 months, 4.48m people in the UK say they are intending to buy a new car.
Source: TGI Feb 24 and Bauer
UK Automotive Publishers
Monthly Digital Audience figures 2023
Average Monthly Unique Audience (UK)
Average Monthly Page Views (UK)
Source: Ipsos Iris (Jan 23 - Dec 23)
Bauer has unrivalled reach, credibility and influence of all elements in the supply and use of fleet vehicles via brands such as Fleet News and Automotive Management.
This reach doesn’t stop with Fleets and Leasing companies, Fleet News also reaches a significant proportion of UK Company Car Drivers through tools such as the Fleet News- Online Fuel Cost Calculator and Benefit in Kind Calculator which generate average monthly sessions of almost 200,000 unique users.
source:BVRLA/Bauer
UK Fleet Publishers
Monthly Digital Audience figures 2023
Average Monthly Unique Audience (UK)
Average Monthly Page Views (UK)
Source: SEMRush (Jan 23 - Dec 23)